Salesforce MKT-101 Real Exam Questions
The questions for MKT-101 were last updated at Nov 19,2024.
- Exam Code: MKT-101
- Exam Name: Salesforce Build and Analyze Customer Journeys using Marketing Cloud
- Certification Provider: Salesforce
- Latest update: Nov 19,2024
Northern Trail Outfitters’ analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.
Which Marketing Cloud function should be used to get this data automatically on a daily basis?
- A . Google Analytics Integration
- B . Tracking Extracts
- C . Report Snapshots
A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.
Which steps should be configured within Automation Studio to accomplish this?
- A . Tracking Extract > Import Activity > SQL Activity
- B . Tracking Extract > Import Activity > Data Extension Extract
- C . Tracking Extract > File Transfer > Import Activity
Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible.
Which best practice should the email designer follow to meet accessibility standards?
- A . Minimize whitespace
- B . Build image-based emails.
- C . Use contrasting colors
Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTO do to simplify the journey?
- A . Use the Update Contact a:
- B . A Utilize exit criteria for the journey.
- C . Ensure the Contact entry mode is No re-entry
Northern Trail Outfitters (NTO) needs a quick listing of all email sends from the past calendar year across all business units. It should include basic metrics for each send.
Which out-of-the-box report provides what NTO needs?
- A . Account Send Summary
- B . Email Performance Over Time
- C . Email 5ends by User
When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?
- A . Use the complaint exclusion list on future sends.
- B . Add the subscriber to the auto-suppression list.
- C . Delete the subscriber from All Subscribers
A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis. The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile
Which action should they take to execute the campaign?
- A . Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow.
- B . Use Automation Studio Filtering, Messaging, and wait activities.
- C . Use Journey Builder Recurring Entry Source, Messaging, and Flow Control Activities