Salesforce MCC-201 Real Exam Questions
The questions for MCC-201 were last updated at Dec 25,2024.
- Exam Code: MCC-201
- Exam Name: Link Your Salesforce Data using Marketing Cloud Connect
- Certification Provider: Salesforce
- Latest update: Dec 25,2024
Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?
- A . What the offer will be
- B . When to send the email
- C . Who the offer come from
- D . How to determine engagement
Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thank you_customers.
How would they set up the Import Activity to know the name of the file?
- A . Set File Naming Pattern to %%AUTOMATED_FILENAME%%
- B . Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%
- C . Filename is automatically passed to Import Activity with File Drop Automations
- D . Check the ‘Use filename from Automation’ checkbox
Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team.
How could they accomplish this?
- A . Check the Include Replies as Attachments” box in the RMM settings.
- B . Use RMM dynamic content blocks to render the email reply body.
- C . Query the RMM data view for the reply body and reference it from a data extension.
- D . Use RMM personalization strings to render the email reply body.
Northern Trail Outfitters’ marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.
Which solution should the consultant recommend?
- A . Use Einstein Segment Recommendations
- B . Use an import activity to import a file from the SFTP
- C . Use a query activity to populate the auto-suppression
- D . Use the Import Wizard in Automation Studio
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey.
The data for the journey exists in three separate data extensions (DE).
• The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.
• A Customer Reference DE is updated daily and holds subscriber information.
• The third DE is populated by a file sent to the SFTP after five days If the customer has not
purchased the abandoned items.
• The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
• If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?
- A . Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
- B . File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entry
- C . File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two
- D . Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file
drops, they want to be able to have it immediately imported and then segmented to enter a specific
journey depending on the data inside the file.
Which two options would meet these requirements? Choose 2 answers
- A . Scheduled Automation
- B . File Drop Automation
- C . SQL Query
- D . Decision Split