MB-220

Product Description

Introduce Microsoft MB-220 Exam

The Microsoft Dynamics 365 Marketing Functional Consultant MB-220 exam is the part of the requirements for Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification. Earning this certification successfully proves you have knowledge and experience on Dynamics 365 model-driven applications and data modeling principles, plus you can configure Microsoft Power Platform. The Microsoft MB-220 exam is available in multiple languages, including English, German, French, Spanish, Portuguese (Brazil), Italian, Japanese, Chinese (Simplified). Make sure that you can pass the MB-220 exam and earn the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification to promote your positions.

Learning MB-220 Exam Objectives Is Strongly Recommended

• Create and configure forms
• Create and configure views
• Create and configure charts
• Create and configure dashboards
• Configure site maps
• Configure data sources for synchronization
• Create and manage templates
• Configure integration with the marketing portal
• Configure landing page settings
• Configure domain authentication
• Configure social media accounts
• Configure webinar providers
• Configure LinkedIn Lead Gen
• Configure the Customer Insights connector
• Configure SMS providers
• Configure push notifications
• Describe Teams integration
• Configure matching strategies
• Configure marketing email settings
• Configure customer journey settings
• Configure opt-in settings
• Configure lead scoring settings
• Configure required options for publishing journeys
• Create and configure marketing calendars
• Configure content settings
• Configure compliance settings
• Manage marketing content libraries
• Analyze contact insights
• Analyze lead insights
• Analyze segment insights
• Analyze customer journey insights
• Analyze email insights
• Analyze lead scoring model insights
• Analyze marketing page insights
• Analyze marketing form insights
• Analyze website insights
• Analyze redirect URL insights
• Analyze event insights
• Determine segment type
• Create and manage marketing segments
• Create and manage templates
• Create segments using Natural Language Query
• Configure dynamic segments using the Designer
• Combine segments using union, exclude, or intersect logic
• Create segments from external sources by using Dynamics 365 Customer Insights
• Describe use cases for blocks including behavioral blocks and query blocks
• Create a subscription list
• Add a subscription list or lists to a form
• Create a segment based on a subscription list
• Describe use cases for subscription centers
• Create and manage a subscription center
• Describe when to use marketing lists and subscription lists
• Describe use cases for suppression lists
• Determine which marketing form type to use
• Identify form requirements and limitations
• Create a marketing form by using a template
• Manage form templates
• Create and manage marketing forms
• Configure marketing form fields
• Embed forms in external websites
• Implement form capture for externally managed forms
• Create and configure marketing pages and templates
• Add outbound content blocks to marketing pages
• Add marketing forms to marketing pages
• Apply a style to marketing pages
• Integrate marketing pages with marketing emails
• Preview and validate marketing pages
• Publish marketing pages
• Monitor visitors to marketing pages
• Describe personalized marketing pages
• Create leads
• Manage the leads lifecycle
• Synchronize leads from LinkedIn Campaign Manager by using LinkedIn Lead Gen
• Create and manage lead scoring models
• Create and manage accounts
• Create and manage contacts
• Manage marketing consent settings
• Create and manage activities and activity templates
• Create and manage marketing email and templates
• Describe the HTML editor feature in a marketing email
• Create and use reusable outbound content blocks
• Define mandatory fields for email messages
• Add dynamic content to email messages
• Add conditional content to email messages
• Validate email content for compliance by using the Accessibility Checker
• Check spam scores for messages by using Spam checker
• Personalize using predefined tokens
• Define message requirements
• Preview messages by using basic, inbox, Litmus features
• Configure A/B testing and review test results
• Validate and publish email messages
• Create and manage customer journey templates
• Determine when to use an inbound or outbound customer journey
• Determine content types required for a customer journey
• Create a customer journey by using a template
• Set the target audiences
• Configure Smart Scheduler
• Describe business unit scoping for segments and customer journeys
• Add segments and suppression lists to a customer journey
• Configure recurring journeys
• Configure required options for publishing journeys
• Check customer journeys for errors
• Publish a customer journey
• Determine whether to use real-time or outbound journey orchestration
• Describe the real-time marketing asset library
• Enable real-time customer journey orchestration
• Create a real-time journey
• Configure real-time journey triggers
• Configure real-time email templates
• Configure automated SMS keyword flows
• Configure push notifications
• Measure campaign effectiveness with built-in analytics
• Create content blocks in real-time marketing
• Create an event
• Configure an event as a Microsoft Teams webinar
• Configure an event as a Microsoft Teams Live event
• Configure buildings, rooms, and layouts for events
• Set up sessions including internal and external tracks
• Set up speakers
• Configure event websites
• Create and manage event forms
• Configure event agenda
• Describe the event business process flow
• Create event invitations, banners, and social media posts
• Manage event registrations (including attendee check-in) and cancellations
• Manage speakers, registration, waitlists, and attendees
• Manage sponsors, vendors, logistics, and accommodations
• Record and view financial information for events
• Configure event capacity and passes
• Create and manage Customer Voice surveys
• Apply design elements to a survey
• Define satisfaction metrics
• Embed surveys in marketing email messages
• Add surveys to a webpage
• Add surveys to customer journeys
• View survey responses in Customer Voice
• Create a segment from survey responses

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