Marketing Cloud Account Engagement Specialist

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Introduce Salesforce Marketing Cloud Account Engagement Specialist Exam

The certification known as Salesforce Certified Marketing Cloud Account Engagement Specialist is intended for individuals who want to showcase their expertise and understanding in creating and executing marketing campaigns within the realm of Account Engagement. This certification validates your ability to develop targeted marketing strategies that incorporate various approaches for email marketing, lead generation, and lead qualification. Additionally, it demonstrates your proficiency in utilizing reports to make data-driven decisions. To obtain this certification, you must successfully pass the Marketing Cloud Account Engagement Specialist exam, which consists of 60 multiple-choice questions. You will have 90 minutes to complete the exam, and the passing score is 72%.

Learning Marketing Cloud Account Engagement Specialist Exam Objectives Is Strongly Recommended

• Describe the relationship between visitors and prospects.
• Given a scenario, apply the appropriate plan of action using Prospect Audits.
• Illustrate how to create, edit, and map fields.
• Explain the relationship between Account Engagement and Salesforce.
• Describe the capabilities of the Account Engagement Recycle Bin.
• Account Engagement Forms, Form Handlers and Landing Pages: 20%
• Given a scenario, identify the capabilities, use cases and interpret metrics of Account Engagement forms.
• Identify the capabilities, use cases and interpret reporting metrics for landing pages.
• Explain the components and use cases of an automation rule.
• Distinguish between the capabilities of, use cases for, and how to create different types of lists.
• Define the capabilities of a completion action.
• Define the capabilities of a segmentation rule.
• Define the capabilities of page actions.
• Explain what a Score measures and how scoring is managed.
• Explain what a Grade measures and how grading is managed.
• Identify the capabilities and use cases of custom redirects.
• Distinguish between an Email and an Email Template.
• Given a scenario, identify the capabilities and use cases for email.
• Distinguish between the metrics collected in Account Engagement email reporting.
• Distinguish between the components of an engagement program.
• Explain the process of updating an engagement program including its assets.

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