AD0-E454

Product Description

Introduce Adobe AD0-E454 Exam

To embark on your journey to become an Adobe Audience Manager Architect Master, you must pass the AD0-E454 Adobe exam. Qualification for this certification exam requires at least three years of experience with data collection methods, data management platforms, and digital marketing technology stacks across both Adobe and non-Adobe marketing platforms. You should also be able to understand clients’ unique technical and business requirements and develop customized solutions.

The AD0-E454 exam is an online, proctored test in English. It comprises 50 questions and lasts 100 minutes. To pass, you need to correctly answer at least 29 questions.

Learning AD0-E454 Exam Objectives Is Strongly Recommended

• Determine how to guide and support implementation of AAM as a stand-alone product or as part of a cloud solution
• Analyze outbound destination options and recommend an AAM implementation approach
• Determine a data onboarding strategy for a business use case
• Identify features such as visitor profile viewer, tags, RBAC, and so on, to align with business goals
• Determine how to design and test pixels required to create segments and traits
• Determine AAM capabilities based on customer use case for audience and activation
• Apply procedural concepts to utilize audience identity solutions to complement design architecture
• Identify attribute and behavioral data and map it to specific business use cases
• Apply procedural concepts to design folder taxonomy and naming convention
• Apply procedural concepts to create destinations in Audience Manager
• Identify signals to create Rule-Based, Onboarded, and Algorithmic Traits
• Apply procedural concepts to create segments using frequency/recency
• Determine how to create segments using profile merge rules
• Apply procedural concepts to create an algorithmic or predictive model
• Determine segmentation logic based on use cases
• Recommend Audience Manager capabilities as it relates to governance, privacy, and security
• Identify customer data policies that are in line with government regulations
• Determine how to configure reports in AAM to gather signal, traits, and segment performance per business requirements

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