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Exam Code: AD0-E212
Exam Name: Adobe Analytics Business Practitioner Professional
Exam Q&As: 65 Q&As
Last update: September 17, 2024

Product Description

Introduce Adobe AD0-E212 Exam

To begin your journey towards becoming an Adobe Analytics Business Practitioner Professional, you must pass the AD0-E212 Adobe exam. To qualify for this certification exam, you should have at least 3 months of experience with Adobe Analytics and meet the following criteria:
– Have a marketing background or come from a marketing role (though candidates from various job roles are welcome)
– Possess basic familiarity with digital analytics metrics and dimensions
– Demonstrate the ability to use Analytics to build reports, answer business questions, and communicate results
– Understand basic digital analytics concepts such as segmentation, report building, and standard metric definitions

The AD0-E212 exam is an online, proctored test conducted in English. It consists of 50 questions and lasts 100 minutes. To pass, you must correctly answer at least 31 questions.

Learning AD0-E212 Exam Objectives Is Strongly Recommended

  • Given a business need/question, identify an appropriate reporting strategy to perform an analysis
  • Analyze data to answer business questions
  • Identify conversion funnels (as a concept to understand business analysis)
  • Consult the Solution Design Reference (SDR) to determine what data is available in reports
  • Analyze report data to summarize and draw conclusions
  • Recognize outliers and anomalies in reports
  • Consider the advantages of using specific visualizations based on a given scenario
  • Compare fallout and flow visualization
  • Apply the process to schedule and share Projects for different users and/or groups
  • Apply the process to look up and combine dimensions, metrics, date ranges, and segments
  • Apply the process to create a visualization
  • Given a scenario, determine the appropriate item to use
  • Report on marketing campaign performance
  • Determine how to develop and configure basic segments using best practices
  • Apply the process to share segments with others in the organization
  • Apply segments to Projects and Components
  • Apply the process to generate basic calculated and/or segmented metrics
  • Understand different types of dimensions and parameters existing in Adobe Analytics (evars, props, and events)
  • Determine how to export data from Adobe Analytics

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