Certified Marketing Cloud Email Specialist

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Introduce Salesforce Certified Marketing Cloud Email Specialist Exam

The Salesforce Certified Marketing Cloud Email Specialist certification is for individuals who can demonstrate knowledge, skills, and experience in email marketing best practices in the following areas: content creation, subscriber and data management, delivery, and analytics within the Marketing Cloud Email application. Earning this certification successfully will prove that you have experience using Marketing Cloud, specifically Email Studio, Content Builder, Journey Builder, Einstein features, importing data, segmenting data, and running reports that capture email data. You need to pass the Certified Marketing Cloud Email Specialist exam successfully. The Certified Marketing Cloud Email Specialist exam contains 60 multiple-choice questions and up to 5 non-scored questions. There is 90 minutes to allow you to complete the exam. The passing score is 67%.

Learning Certified Marketing Cloud Email Specialist Exam Objectives Is Strongly Recommended

• Given a customer scenario, evaluate elements and techniques of email marketing to design effective emails and email programs.
• Given a customer scenario, distinguish email elements that may affect message delivery.
• Given a customer scenario, demonstrate appropriate and effective user acquisition and retention methods.
• Given the required sending process, it is recommended to use Marketing Cloud tools when preparing to send emails.
• Given a customer scenario, create and customize an email message to meet the customer’s needs.
• Given a customer scenario, configure the send settings to meet the customer’s needs.
• Given a customer scenario, organize and manage email campaign content.
• Given a customer scenario, suggest an appropriate marketing automation solution.
• Given a customer scenario, build an appropriate Automation Studio solution.
• Given a customer scenario, construct the appropriate Journey Builder solution.
• Set up data scaling in Marketing Cloud, given the desired output requirements.
• Given the client’s business needs, determine how data will be imported into Marketing Cloud.
• Given the customer’s business requirements, configure the segmentation tool to model subscribers and data.
• Given a customer scenario, manage the identification and troubleshooting of sending discrepancies based on subscriber preferences.
• Given a customer scenario, explain the different metrics that can be used for an email campaign and what each metric means.
• Given an email campaign, describe the steps involved in analyzing performance results.
• Given a customer scenario, configure and run Marketing Cloud ad-hoc and automated reports.
• Given a customer scenario, recommend an Einstein product that will analyze campaign effectiveness.

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