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Exam Code: Marketing Cloud Administrator
Exam Name: Salesforce Certified Marketing Cloud Administrator
Exam Q&As: 161 Q&As
Last update: November 20, 2024

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Acing the Salesforce Marketing Cloud Administrator Exam with QuestionsTube

The Salesforce Certified Marketing Cloud Administrator certification is for administrators who can configure Marketing Cloud products utilizing industry and product best practices. Earning this certification successfully will prove that you are generally familiar with data structure in subscriber data management and can thoroughly navigate Setup. Also, you can successfully troubleshoot account configuration and user requests. You need to pass the Marketing Cloud Administrator exam successfully. The Marketing Cloud Administrator exam contains 60 multiple-choice questions and up to 5 non-scored questions. There is 105 minutes to allow you to complete the exam. The passing score is 67%.

Read Salesforce Marketing Cloud Administrator Exam Topics Below

  • Describe governance and compliance as it relates to digital marketing.
  • Identify security best practices for data, permissions, and PII.
  • Describe Marketing Cloud product inventory and product offerings.
  • Given a scenario, describe the contact model.
  • Given a scenario, evaluate data quality.
  • Explain the concepts of preference and contour center.
  • Given a scenario, realize the configuration of business units, users/permissions, and security/passwords.
  • Given a scenario, determine how to configure the integration.
  • Describe the functionality in the installation home page.
  • Describe the Marketing Cloud extension offering.
  • Given a scenario, describe the configuration of Mobile Studio.
  • Given a scenario, describe the configuration of Email Studio.
  • Given a scenario, describe the configuration of Social Studio and Advertising Studio.
  • Explain the concepts and typical use cases of Journey Builder.
  • Given a scenario, describe a solution for data extraction and report generation.
  • Given a scenario, a Marketing Cloud account is monitored and system availability is provided.
  • Given a scenario, evaluate the benefits of additional Marketing Cloud products.

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