AD0-E406

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Acing the Adobe AD0-E406 Exam with QuestionsTube

Do you want to complete the Adobe Target Business Practitioner Expert certification? Then you need to take and pass Adobe certification AD0-E406 exam successfully. AD0-E406 is an online proctored or test center proctored exam available in English. The test time is 136 minutes. Real AD0-E406 exam contains 68 questions, you need to answer 46 out of 68 correct to make sure you pass it. Also, you need to have the minimum experience as follows:
1. At least 2 years experience optimizing platforms, including Adobe Target
2. Adobe Target’s practical experience
3. At least 2 years experience in leading or participating in optimization projects
4. Understand the basics of Target/Adobe Marketing Cloud administration tasks (preferences, user roles and permissions, Settings)
5. Ability to understand and translate business KPIs into optimization goals
6. Ability to make recommendations based on needs assessment
7. The ability to determine the appropriate type of Adobe Target activity based on optimization goals
8. Know how to use HTML and CSS to optimize the user experience
9. Understand JavaScript as a concept
10. Knowledge of statistical concepts and data analysis as it applies to optimization
11. In-depth knowledge of the three-step workflow (experience, goals, goals and Settings, including all reporting sources)
12. The ability to translate activity report results into actionable insights and recommendations
13. Understand the impact of technology change on goals (ITP, GDPR/CCPA, SPA)
14. Know how to use recommendation activities as a solution

Read Adobe Certification AD0-E406 Exam Objectives

1. Identify business KPIs and successfully translate these into optimization goals given key business requirements
2. Identify opportunities for optimization based on business KPIs and data analysis
3. Prioritize test ideas based on business needs, level of effort, and potential for lift
4. Based on the Adobe Sample Size Calculator, determine how variables impact the activity
5. Construct test hypotheses based on a given scenario and identify hypotheses elements
6. Analyze a test hypothesis based on a given scenario and identify aspects of a valid hypothesis
7. Determine KPI-based primary and secondary success metrics
8. Assess audience requirements
9. Determine the appropriate analytics reporting sources (i.e., Target or Adobe Analytics)
10. Explain the use of Form-Based Experience Composer vs. the Visual Experience Composer
11. Apply procedures to create an experience using VEC
12. Apply procedures to create an experience using Form-Based Composer
13. Apply procedures to manage experiences within an experience composer
14. Describe the workflow that applies to creating Target Activities
15. Apply procedures to create an A/B test activity
16. Apply procedures to create an XT activity
17. Apply procedures to create an MVT activity
18. Understand how AP is used for solutions
19. Apply procedures to create a Recommendation activity
20. Apply procedures to create an Audience in Target
21. Apply procedures to set Goals and Settings
22. Apply procedures to conduct Activity QA
23. Apply procedures to manage Activities and Audiences within Target
24. Define and evaluate report settings to help set the elements that appear in a report
25. Evaluate and compare Adobe Target Sample Size Calculator settings when both planning Target activities and validating Target activities reports
26. Evaluate and identify common problems associated with A/B testing and how to avoid them
27. Understand how Automated Personalization Summary reports differ from other reports
28. Evaluate Experience Performance reports (MVT)
29. Determine the winning variation based on the observed lift, confidence levels and business objectives
30. Diagnose activity qualification issues
31. Use browser debugging tools (including Experience Cloud Debugger) to verify implementation
32. Verify metrics and reporting

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